Today, in the Age of Knowledge, it is recognized that enhancing communication through a knowledge network is the key factor for successfully increasing intellectual capital- the core value of any company. The platform for this effort is a work environment that can strengthen social capital in the office. In order to stimulate workers’ creativity and maximize a company’s intellectual productivity, it is highly important to provide an environment that supports “the quality of the relationship” among people, as well as that between people and organization.
Workplace strategy helps to clarify the ideal office environment for a specific company using concrete data , interviews and site surveys. With this research it is possible to make an educated proposal for an office layout and design, which supports business goals and grows company value. Workplace strategy focuses on workers’ day to day activities and work styles to calculate the most efficient usage of space, and to propose design conditions that can maximize workers’ motivation. The final result is cost reduction in terms of rented space, and employee satisfaction.